![]() ![]() The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.Īfter reading Naked Conversations, I was motivated to better brand and control the content on the site. Over time, I discovered that more and more of the group were coming to me for technology advice. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. I was all over the place and mostly wrote for myself – without much of an audience. I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. I started my work on the web more than two decades ago. The ability to do social media marketing remotely has encouraged brands to assign remote marketers. Incidentally, these jobs have suffered less than any other sector during the outbreak of COVID-19. Lots of job opportunities have been created for marketers, content generators, social media managers, graphic designers, etc. Their top objectives are usually brand awareness, lead generation, driving traffic to webpages, sales growth, and improving customer services.Īs a result, marketing through social networks has become the priority of many business owners and marketers. On the other hand, businesses are also utilizing social services to take advantage of this great access to the public. So online networks and user-generated content are comprising a considerable portion of daily news in the world. There is almost no important subject in the world that’s not being discussed in social channels. Many people trust social media news more than governmental news agencies because they think social users are more authentic. ![]()
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